Are you overwhelmed when it comes to keeping up with social media and online reviews? Are you getting hundreds, if not thousands, of reviews and comments? By the time you have finished your traditional workday focusing on other important aspects of the business, you likely do not want to shift through internet feedback to pull out information that you can use. Fortunately, there is a better way to do this.
What is document categorization software?
Document categorization software is an advanced geotagging and text mining program that does this work for you. The document categorization software shifts through every feedback, social media post, and review that you receive. It combines all of the information, categorizing it into previously specific areas. You can set up the categories and search rules based on what type of information is the most important to you. At the end of each working day, you can spend a few minutes getting a summed up version of what might otherwise, take you many hours to do.
Gives you valuable information that you can actually use
Document categorization software works differently, and at a much larger scale for evaluating information. Instead of reading personal comments about how terrible your business is, you can get a generalized report that allows you to make actual changes. You can see which aspects of your business are most disliked and which are appreciated, allowing you to create a plan that actually makes changes. By taking structured text from many areas, you can get an overall idea of customer feedback, without having to read unhelpful or confusing information.
It gives you the ability to search directly
There are times that you might need to locate a specific review or to find someone by name or organization. With name matching, you can still do this. For example, if you received an email from an outraged customer, you might want to see what they are sharing on social media. Previously, you would be required to go through every comment, hoping to find it. Additionally, with the semantic entity, you can also input something similar, and still receive the desired result. Entity resolution is the practice of finding and linking mentions of the same entity across and within data sets. The three primary tasks involved in entity resolution are deduplication, record linkage, and canonicalization.
Individual product and service usefulness
The document categorization software can also be used to give you valuable insight and feedback about a specific product or service. Are you testing out a new service in your business and want to know what customers think about it, as a whole? Using smart geotagging services, you can also pull this detailed information. Simply type in the service name or semantic entities and quickly scan through the results. The International Data Corporation (IDC) estimates that less than 1% of data is ever analyzed. Text mining can bridge the gap to the missing 99%, giving you detailed information about specifics.
Text mining and social media data analysis
Although social media can be an effective tool for digital marketing, it can be difficult to not get caught up in it. When you see comments and reviews connected to an actual person, it is easy to take offense, instead of using it to improve. Using social media data analysis allows you stay entirely off of the social media platforms. You can pull the information that is important to you and ignore the stuff that is not.
Simply being on social media and the internet in today?s highly technological market is not enough. You also have to know what to do with that information. Facebook, for example, has 1.97 billion monthly active users worldwide, producing an enormous amount of data every second. Using document categorization software and semantic text mining programs, you can increase the value of the information received on these social media sites.