The worth of the apparel market working out of the United States is a pretty big market. Hitting strides as big as $315 billion back in 2016 and expecting even bigger strides by 2025 by growing to $385 billion. Altogether, the entire world, the clothing industry is worth even more at over $2.5 trillion. People love their clothing! It is a fashion accessory. But how does one print an image to clothing? Chances are, by heat press machines.
How a Heat Press Works
A heat press is fairly simple to understand. Take take two hot plates and sandwich a piece of apparel in-between and you have yourself a heat press. However, that is a grossly simplified version. Take the piece of apparel in question and place it on one plate. Now, with ink or a decal, the other plate that is heated, is pressed against the shirt to adhere the decal to the clothing or the ink. Heat and pressure, essentially, presses the image to the article of clothing, but that is not all! You can use it for hats, as well.
Hat heat presses follow the same method. You decide on an image, use ink to create it or a decal, and the hat heat press will adhere it to the hat.
The wonderful aspect of heat presses and hat heat presses is their invaluable when it comes to advertisement.
Advertising With Apparel
It is not enough to make something that is objectively “good.” For example, just because you created a really nice shirt, does not mean it is going to sell. So, what you need to do is advertise that shirt. However, it would be strange to advertise a shirt for a shirt, instead, you want to advertise the brand.
This is the great aspect of heat presses clothes. It gives a business the opportunity to advertise their brand. But how? Simple! Go out and about and find yourself a billboard. Now take the advertisement you see on billboards and put them on shirts. Putting graphics and advertisement on clothing is like advertising the way billboards do.
Choosing to advertise this way opens dialogue between two or more parties. “Where did you get that shirt?” You tell them and then they go home and buy one for themselves. Which means, your business was advertised almost for free (the shirt did cost money to make, but only a fraction of advertisement costs).