3 Tips to Make Pay Per Click Advertising Work for You

For many companies, their website is the way customers and clients find them. Even if people know about a company, many look at their website to learn more. Search engines are currently the best way to drive traffic to a site and more than 90% of all internet experiences include using a search engine. This means it is important to have a search engine optimization strategy incorporated into your web design to make your site pop up in searches using sites like Google. This is not the only way to spread the word and drive traffic to your site. Many companies look to pay per click advertising to get more visitors. But, you may ask how does pay per click work?

How does pay per click work? What it is?
Pay per click is one of a variety of different types of marketing strategies aimed at driving traffic to a website.  One real benefit is that you pay only when someone actually clicks on the ad for your site, hence the name “pay per click.” This makes this kind of marketing strategy affordable for even small businesses who may not have a large marketing budget.

  • You can target your ads. One way to drive traffic to your site is to market it directly to people and organizations who can use the goods and services you offer. You can target your ads to reach people by their gender, location, profession and by a number of different criteria. For example, if you are placing a Facebook ad, you can target people over 30 years old who have liked Domino’s pizza. If you are using LinkedIn, you can target CEOs or public relations people. Your ad will be seen by the people you think are the most likely to use your service and get something from visiting your site. How does pay per click work? It works by letting you be more selective in who you reach out to.
  • Pay per click ads work very quickly. These ads allow you to bid to make your ads viewable to more people. This decreases the amount you pay per visit but you also begin to see traffic increase to your site almost immediately. With Facebook, you can see the impact an ad has on  traffic within a few hours. This can help you further target your ads so your conversion from visits to sales (or whatever you are going for) is increased. The turnaround time is very quick so if you need to change your ad, you can do that.
  • You get results that can be quantified almost immediately. Unlike other marketing strategies, you can see what works and does not work very rapidly. This will allow you to make changes to the ads to increase their efficacy and again, retarget them to the correct audience. If you sell chocolate covered bacon, you are not going to market to vegans, right? Get your ads in front of the right people who will find a value in your product. You can really make money with pay per click and you will see that pretty soon after you implement this kind of marketing campaign.

No, pay per click will not replace your search engine optimization campaigns and efforts. One of the benefits of having a website is its ability to be found by Google. Proper search engine optimization is crucial for driving web traffic but it is not the only thing you can do to promote yourself and your website.

How does pay per click work? It works by making sure the people who want to use your services or buy your products know you exist. For consumers, this means getting your name out to them on Facebook. About half of consumers (47%) rate Facebook as the most important social media site for finding products. For marketing to businesses, your best bet is LinkedIn. Either way, you want to reach potential customers and clients and pay per click marketing is a very useful and economical way to reach that goal. In baseball, they say “go where the ball is.” That is the essence of pay per click marketing.

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